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Nice to meet you!

Hi, I’m Persia — Founder of SOHSH and an award-winning social media & content creator based in East Sussex, UK.
 

With years of hands-on experience under my belt, I’ve had the privilege of working with world-renowned brands across a wide range of industries — from Michelin-starred chefs and non-profits to care homes, creative retailers, wedding businesses, and everything in between.
 

Before launching SOHSH, I spent over five years shaping the social media strategy and managing the 3.5M+ global community behind The World’s 50 Best Restaurants, Bars, and Hotels. I cut my teeth in marketing and events agencies, creating thoughtful, effective campaigns for businesses big and small.
 

Now, I spend most of my time (usually with my iPhone in hand) capturing content for the businesses I love. I specialise in quick-turnaround, scroll-stopping footage — whether it’s for a new venue, a wedding, or a one-person passion project. If you’re after content that actually connects, I’ve got you.
 

Let’s chat! Head over to the contact page, or drop me a line at persia@sohsh.co.uk

 

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persia samandi
persia, founder of sosh
about sohsh - logo

SOHSH started in 2023 as a social media management agency — but it didn’t take long for us to realise what our clients really needed: fast turnaround, high-quality content that could keep up with the pace of their business.

Since then, we’ve evolved into a content-first studio, specialising in brand and event content captured on iPhone, across the UK. In 2025, we launched SOHSH Weddings — our dedicated sister brand for modern wedding businesses and couples who want beautiful, candid content without the long wait.

Our signature offering includes a full bank of footage and social-first edits, delivered within 24 hours. We focus on capturing the moments that matter and turning them into content that’s ready to post as soon as you are.

Whether it’s a product launch, a big event, or everyday behind-the-scenes moments, we’re there to document it and deliver it fast, ready to keep your socials fresh, relevant, and engaged.

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